News & Events

ADVANCED PUBLISHING LAUNCHES engage.email™ MARKETING SOLUTION AIMED AT THE PUBLISHING INDUSTRY

NEW YORK, NY – November 1, 2005 – Advanced Publishing Corporation, an innovative leader in digital edition creation and delivery of newspapers and magazines, announced at the Folio:Show in New York , the availability of engage. email™ marketing service. This innovative service offering delivers targeted state of the art email marketing capabilities to the publishing industry. "With easy to use features, our publishing clients will be able to deploy and measure targeted email marketing campaigns within hours, including the ability to design, deploy, analyze, manage and archive each campaign.", Trish Connolly, CEO of Advanced Publishing announced. "Many of our digital edition clients were requesting our assistance in helping them market their digital edition offering to their subscribers, so this was a natural addition for us. We focused our efforts on an email marketing solution that will service the publishing market in all aspects of their business for years to come."

Some of the many features of engage.email™ include:

  • List management – unlimited lists, import/export features, opt in confirmation, form creation tools
  • Content management – forward to a friend, templates, unlimited polling and surveys, dynamic content
  • Reporting – real time, opens and click-throughs, comparative reporting, aggregate and subscriber level
  • Deliverability – integrated bounce management, spam/content analysis checker, CAN-SPAM compliant
  • Administration – individual customer control, email based control, online help guides
  • Advanced features –Workflow approval, integrated subscriber profile management, SMS delivery

About Advanced Publishing Corporation

Advanced Publishing is a digital delivery service provider that uses its innovative technology suites to create digital products for web and email delivery. Our digital edition service includes everything a publisher needs to create and manage digital editions – high quality viewing, subscriber security, real time reader activity reporting, email notification, interactive linking, archive creation, and full search complete this turnkey service. Our engage. email marketing service allows publishers to create and manage email marketing campaigns easily and cost effectively.
www.advancedpublishing.com

For more information:

Trish Connolly
President & CEO
506-674-9550
tconnolly@advancedpublishing.com