News & Events

VERTICAL MAGAZINE - NORTH AMERICA'S HELICOPTER AUTHORITY CREATES A FULL DIGITAL LIBRARY OF ISSUES

KITCHENER, ON and SAINT JOHN, NB October 28, 2005. Vertical Magazine, announces today the availability of a full digital library of current and past issues of Vertical Magazine for its readers.

Using the services of Advanced Publishing Corporation, Vertical will provide its subscribers with the added benefit of web based access to its industry leading helicopter publication. Readers will find the new digital versions convenient and user-friendly with interactive capabilities and full search capabilities across all issues. For advertisers, the new digital publications greatly increase brand exposure - providing live links from their ads to their home pages and direct customer contact via clickable email addresses.

"By adding digital editions to our internationally recognized publication, we will further enhance the reader experience with web based access, access to all back issues, and full search across the entire library," Linda Reyno, Publisher said."In addition, the digital edition can be provided in advance of print delivery to our subscribers anywhere in the world simultaneously."

Trish Connolly, Advanced Publishing's CEO stated, "We are excited to work with such a great specialized magazine - Vertical in helping them bring a digital edition service to their subscribers. In addition to the new interactive features for their digital subscribers, management at Vertical will also have access to detailed real time information on how readers are interacting with the digital version which will help them continue to improve their editorial and deliver measurable results and value to their advertisers."

About Vertical

Vertical, published by MHM Publishing, Inc. is the only magazine dedicated to providing extensive, in-depth coverage of the civil helicopter industry in North America. We feature stories, articles, and columns on operators, the parapublic sector, and the industry at large, written by the very people who are the news. With timely, "need to know" industry-specific news and compelling feature stories focusing on the North American helicopter industry, Vertical is quickly becoming the most trusted source for relevant, reliable and current information.
www.verticalmag.com

About Advanced Publishing Corporation

Advanced Publishing creates digital versions of printed magazine and newspaper publications for web delivery. Using existing print ready files, Advanced Publishing creates an interactive version of the printed version maintaining the highest visual quality for digital delivery . With full issue and archive searching, subscription management, email notification, and real time reader activity reporting the service includes everything a publisher needs to offer digital.
www.advancedpublishing.com

For more information:

Trish Connolly
President & CEO
506-674-9550
tconnolly@advancedpublishing.com

Linda Reyno, Publisher
Vertical Magazine
519-748-1591
linda@verticalmag.com