News & Events

UNITED PARENTING PUBLICATIONS LAUNCHES DIGITAL EDITIONS – AN INDUSTRY FIRST

CARROLTON, TX, and SAINT JOHN, NB, May 9, 2005. United Parenting Publications, Inc.(UPP), a division of Dominion Enterprises, today announces the launching of digital editions of all of its parenting print magazines serving the markets of Boston, Denver, Houston, Long Island, Los Angeles, New York, Puget Sound, San Antonio, San Francisco (City, Peninsula and East Bay area), Seattle, Silicon Valley and Westchester (N.Y.).

Using the services of Advanced Publishing Corporation, UPP will publish on the Internet exact digital replicas for all of its readers each month. Readers will find the new digital versions convenient and user-friendly through well-developed features that allow for fast access to articles and local calendar information, and direct links to local product and service offerings. For advertisers, the new digital publications greatly increase brand exposure – providing live links from their ads to their home pages and direct customer contact via clickable email addresses. Readers can easily find ads through the new online Advertiser’s Index.

“We strive to be the go-to source for parenting information in each market we serve,” said UPP Vice President Gary Hibert. “Our new digital publications deliver that and more. Now, more than ever, we will empower parents by providing comprehensive, award-winning parenting information online 24/7, and we’re the first to do it in our industry.”

“By adding digital products to our nationally recognized print products, we will further enhance the reader experience and effectively expand the usefulness of our product line – addressing the needs of every consumer,” Hibert said. “In addition, we will learn more about our readers and be able to give them those products and services in a more convenient and timely manner.”

Trish Connolly, Advanced Publishing’s CEO stated, “We are excited to bring our digital edition service to a great segment of the publishing market – parenting publications. We are confident that the digital editions of UPP’s award winning print publications will expand their readership further and marry the great content of UPP’s print magazines to their web content in a new and exciting way that readers and advertisers will embrace.”

About United Parenting Publications, Inc.

United Parenting Publications, Inc. is the premier publisher of FREE parenting publications in the United States, providing local parenting products in Boston, Denver, Houston, Long Island, Los Angeles, New York, Puget Sound, San Antonio, San Francisco (City, Peninsula and East Bay area), Seattle, Silicon Valley and Westchester (N.Y.).

UPP publishes more than 50 parenting titles nationwide, including 13 monthly magazines and special supplements such as: Childcare & Preschool Finder, Education & Enrichment Guide, B.A.B.Y. (The Best Advice for Baby & You), The Family Phone Book and more. UPP magazines are consistently recognized for their quality, having won dozens of editorial awards in national competitions every year since 1989. Each month, the publications reach nearly 1.5 million targeted readers in print and nearly 1 million more online through our local web sites, eBook editions and Parenthood.com.

Visit UPP’s new “eBooks” on the Web at Parenthood.com – Go Local.

About Advanced Publishing Corporation

Advanced Publishing is a digital edition service provider that uses the Realview Online Publishing System to create a digital version of printed magazine and newspaper publications for web delivery. Using existing print ready files, Advanced Publishing creates an exact duplicate of the printed version maintaining the highest visual quality for digital delivery. The resulting digital publication creates an unprecedented reader experience and an unmatched level of advertiser interaction--fully searchable and archivable to allow for even more revenue generating opportunities.
www.advancedpublishing.com

For more information:

Elizabeth Holthaus
Director of Operations
Parenthood.com
elizabeth.holthaus@parenthood.com
617-522-1515, ext. 20

Karen Dickerson
Marketing Director
United Parenting Publications, Inc.
karen.dickerson@parenthood.com
972-280-0050, ext. 407

Patricia Connolly, CEO
Advanced Publishing Corporation
506-674-9550
tconnolly@advancedpublishing.com